Photo by Pride in a Box/Instagram.
It’s almost June, and you know what that means: it’s almost Pride Month, the time of year for out-and-proud individuals to embrace their inner rainbow. Due to the COVID-19 pandemic, Pride 2021 will look a little different this year. Even if you’re vaccinated, there are safer alternatives to public outings and parades for celebrating your true self.
Curated by lesbian-owned company Brand|Pride, Pride in a Box is an at-home kit for low-key LGBTQA+ pride celebrations. The kit consists of rainbow-themed home decor including a balloon banner, bandana, coasters, flag, party popper and more. It’s the perfect gift for friends and loved ones whether they’re planning a virtual Zoom party or a small in-person gathering. There’s also no need to worry about being accidentally outed because Pride in a Box's shipping package has a discreet design.
Brand|Pride’s CEO Elise Lindborg believes that Pride is about unity, and Pride in a Box is a reflection of that.
“This is our way to bring a little bit of Pride to your home, a reminder that Pride isn’t just a single month of the year but something we feel 365 days of the year,” Lindborg said.
Contrary to popular belief, this isn’t a case of another company pretending to be pro-equality during Pride to make money. Brand|Pride products are created by queer people for queer people. According to their official website, 95% of the Pride in a Box items are designed and sourced through LGBTQIA+ suppliers. In addition, $2 from each Pride in a Box sale will be donated to Black & Pink, a prison abolitionist organization that aims to liberate LGBTQIA+ people from the corrupt criminal punishment system.
Pride in a Box is available now at www.prideinabox.com. You can receive 10% off your first order by signing up for their mailing list (shhh, you didn’t hear that from us). Happy Pride!