Photo courtesy of Lyft
To celebrate International Pronouns Day on Oct. 20 is Lyft launched the brand-new Pronoun Plates awareness campaign in partnership with several LGBTQ+ artists.
Each featured artist created custom-designed license plates that reflect their relationships with their personal pronouns. Along with the artwork, the campaign contains short films where the artists discuss their designs and tell their own stories.
Each of the original Pronoun Plates are up for auction through Charitybuzz to support the Human Rights Campaign and National Center for Transgender Equality. In celebration of International Pronouns Day, Lyft and HRC's Transgender Justice Initiative also plan to donate $100,000 worth of free rides to 20 community-based organizations serving the LGBTQ community with a focus on trans women of color. In the past, Philadelphia's GALAEI group and New Orleans' House of Tulip have helped clients with Lyft rides to healthcare appointments and job interviews, and from domestic violence crises.
Photo courtesy of Lyft. Artwork by Bàrbara Alca.
The Pronoun Plates campaign encourages Lyft drivers and riders to update and share their personal pronouns on their profiles.
"We believe that sharing pronouns creates safer shared rides. We support the right of individuals to express their true identities. And we want to make sure our values are reflected in our product," Lyft stated in an offiical blog post.
The company is also relaunching their trans driver support program with NCTE as part of the campaign, which featured nine different artists from all over the world.
Theo Grimes, they/them
Zipeng Zhu, he/him
Melita Tirado, he/they
Barbara Alca, she/they
Milo Wren, they/he
Spencer Ashley, they/them
Shanee Benjamin, she/her
Mich Miller, they/them
Olivia M Healy, she/they
Follow the artists at the links above and be sure to check out Lyft's short Pronoun Plates films.